Research Narrative Sir Isaac Newton Essay Example | Topics and Well Written Essays - 1000 words

Research Narrative Sir Isaac Newton - Essay Example To begin my search, I went to the Internet and entered 'Sir Isaac Newton' into Google. As was to be expected, the number of entries was enormous. I began by looking at Wikipedia and a short biography by Alfred Hall. In reading these two web site entries, I became interested in Newton's religious views and how these compared to his scientific understanding. Newton lived in an age of considerable discord between the church and science and it seemed like a topic worthy of further research. Though the information I had gained from Wikipedia and the biography were helpful, they were simply web sites and the information's accuracy may be questionable. There was also simply not enough information on his religious views to be very helpful. I planned my next phase of research to be focused on finding credible resources that dealt with Newton's seemingly contradictory religious and scientific views of the universe. I again went to Google.com and entered 'Isaac Newton religion'. Again, there were a vast number of entries. I went to the web site Newton.org and found some writings by a professor of History of Science and Technology at University of King's College in Halifax, Nova Scotia. In one of his writings he comments on some recently discovered writings of Newton and says, "Leaving behind four million words on theology, Newton was one of the greatest lay theologians of his age. A study of Newton's theology and prophetic views illuminates the life of this great thinker and helps us understand his science" (Snobelen b.). These words directed me towards the newly discovered works of Newton and the site provided several links to articles. In reviewing the links from the web site, I decided to look for articles that were focused on the topic and were from reliable sources. I would restrict my searches to journals, university papers, and edited material that had been professionally reviewed. I was looking for fact and not opinion. I wanted articles that quoted Newton or gave some factual basis for the information they offered. I reviewed a 1999 article that appeared in the British Journal of History and Science. It was a lengthy article that spoke about Newton's dual nature of science and religion. The author claimed that Newton was a devout Christian that believed the church should be reformed and returned to its roots. Yet, we only have recently discovered that Newton was very religious. Why had he not made this known during his lifetime According to Haynes writing in the Religion of the Bible and the Religion of the Pulpit Compared, published in 1747 in London, "...it was fear of persecution and pressures from orthodoxy that stilled Newton's tongue, weakened his zeal and prevented him from leading this return to primitive Christianity" (qtd. in Snoleben a. 391). This was evidence that was written in the age of Newton that suggested he was under pressure from the church to not create a controversy. I had found and verified that Newton was a religious scientist and wanted to find out more specifically what his viewpoint of the universe and creation was. On the Isaac-Newton.org website I found a link to the Newton Project Canada. This was a web site sponsored by King's College in Canada that had made Newton's private manuscripts available to the public. At the Newton Project, there were numerous original works by Newton available. I found

Brand Evaluation of Paul Smith Assignment Example | Topics and Well Written Essays - 3000 words

Brand Evaluation of Paul Smith - Assignment Example brand value, brand position, and brand image. Moreover, to present comprehensive outlook of the brand’s successiveness, the paper has also implied the multidimensional approach of brand evaluation. Subsequently, the discussion of the paper initiated to suggest few strategic measures to eradicate the shortcomings of the brand. Table of Contents Executive Summary 2 1.0. Introduction 4 2.0. Brand Evaluation of â€Å"Paul Smith† 5 2.1. Brand Value 6 2.2. Brand Image 7 2.3. Brand Positioning 9 2.4. Multidimensional Evaluation 10 2.4.1. Branding Vision of Paul Smith 12 2.4.2. Organisational Culture 13 2.4.3. Brand Objectives 13 2.4.4. Audit Brand Sphere 14 2.4.5. Brand Essence 14 2.4.6. Internal Implementation 15 2.4.7. Brand Resourcing 15 3.0. Conclusion 16 4.0. Recommendations 17 References 18 1.0. Introduction Evidences reveal that the concept of branding has changed drastically from that of the past. In the present era, brands are perceived to be assets. According to the Oxford American Dictionary, brand can be defined as â€Å"a trade mark, goods of a particular make†¦.† (Clifton & Ahmad, 2009). According to many marketers and analysts, it is also referred as â€Å"a promise of satisfaction† which exists between the manufacturers, sellers, performers, and the consumers and environment at large in an unwritten form. While brand is termed as an intangible property, branding is recognised as a multidimensional process through which a marketer continuously strives to improve its products and/or services to develop the trust relationship with the customers. Thereby, brand emerges to be one of the crucial components of businesses in the highly competitive environment of the 21st century. With all its virtues, a well-developed brand rewards numerous advantages to an organisation. It reinforces a superior reputation of an organisation, assures quality-performance from its end and above all, builds customer loyalty besides their stimulate d confidence on the product and/or services. This in turn facilitates shareholder values rewarding the organisation better growth and strength (Healey, 2008). Realising all these aspects of brands numerous companies have initiated to enhance their brand value, brand image and brand reputation in their targeted markets, e.g. Marks & Spencer, Wal-Mart, Gucci, D & G, and others. On the similar context, Paul Smith can also be recognised as a brand. However, in the modern context, few brands can be identified as successful while few others can be recognised as inefficient and less beneficial to the organisations. With this concern, the paper will intend to discuss the various features of branding initiatives adopted by Paul Smith. The objective of the paper is to critically examine the brand, â€Å"Paul Smith† in order to identify its successiveness in the international market. Perpetually, the paper will aim to document the various branding strategies adopted and benefits gained by the organisation, through an extensive research. 2.0. Brand Evaluation of â€Å"Paul Smith† Paul Smith is recognised as a marketer of fashion wears and accessories to the international customers of the fashion industry. The first initiation was taken by Sir Paul Smith, the owner of the organisation in 1970. However, for the first time he showcased his designs as menswear collection in Paris in the year 1976 with his own name. This initiative made the young marketer famous in the region and also rewarded the recognition